Steve is President of McDonald’s Europe and is responsible for the company’s 6,900 restaurants in 39 countries.

Steve’s current role builds on a career within McDonald’s that has included senior roles in the Corporate Headquarters in Chicago, as UK CEO, and previously in operations and finance. 

Before taking on this role in December 2010, Steve was Chief Brand Officer for McDonald’s Corporation, with responsibility for the brand on a global basis including marketing activities, developing new menu items and enhancing consumer insights and understanding.

He was appointed President and CEO of McDonald’s UK in April 2006 and President, Northern Division, McDonald’s Europe in January 2007 with responsibility for the UK, Sweden, Finland, Denmark, Norway and the Republic of Ireland. Under Steve’s leadership, the UK business embarked on a wide-ranging strategy to improve the experience for the two million customers that McDonald’s serves each day in the UK. Most visible were a major restaurant design and re-imaging programme, innovation on the menu and significant investment in training, talent and education programmes for McDonald’s employees. 

In 2008 Steve was admitted to Oxford University as a Visiting Fellow, to lecture on Corporate Reputation. He is also a member of the steering group of The Prince’s Rainforests Project, which draws together people from governments, business and NGOs to help find practical solutions to tackle tropical deforestation. 

Born in Watford in 1967, Steve attended the Watford Boys Grammar School before studying Natural Sciences at Durham University. Prior to joining McDonald’s in 1993, Steve enjoyed a successful career with Price Waterhouse.