Pim Bijtel is 32 years old and began his carreer at Ahold within the Drugchain Etos. In 2008 he made a step within Ahold and moved to Albert Heijn (the largest Supermarketchain within the Netherlands, 800 stores) at manager of the Promotion Department.
From 2010 Mr. Bijtel is Category Manager for Fish & Poultry. Albert Heijn has their own Private Label (Pure& Fair) that represents sustainable products (like Fairtrade, MSC, etc).
Albert Heijn has made the public announcement that in 2015 all Private Label products should be sustainably sourced, a big challenge that should furhter improve the sustain-
abilty of the Albert Heijn Fish assortment. |