Dick Jones is the head of SFP's Major Buyers Education Division which serves to promote the involvement of retailers in fisheries improvement worldwide.  

Dick has 23 years of experience in the seafood business, which includes 13 years in the supermarket sector. Most recently, he led the seafood program for retailers HEB Grocery Company and Whole Foods Market.

He has experience with both the wild catch and aquaculture sectors of the seafood industry.