Nordic Naturals Reveals Unique Vertical Integration Process
Nordic Naturals meticulously manages its supply chain in order to achieve leading freshness levels in its products.
(UNITED STATES, 5/15/2014)
Nordic Naturals, the number 1 fish oil in the United States according to SPINS scan data, recently released True North: The Omega-3 Journey From Boat to Bottle. The 12-minute documentary short film unveils the company’s unique vertical integration manufacturing process.
Speaking on location, surrounded by Norway’s breathtaking scenery, Nordic Naturals Founder and CEO Joar Opheim discusses the critical importance of vertical integration to product quality. “Our goal is to deliver fish oils to everybody, to eliminate the deficiency of omega-3,” he says. “...you need something that ev...
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