"Canned Fish and Seafood Sound Good with Everything" Uses Sound to Highlight Culinary Versatility
VIGO - ANFACO-CECOPESCA (ANFACO-CYTMA), in collaboration with the Ministry of Agriculture, Fisheries and Food (MAPA) under the Alimentos de España (Foods from Spain) strategy and the campaign #LlenaTuMesaDeMar (Fill Your Table with Sea), has launched an innovative multichannel communication effort.
The campaign, titled "Canned fish and seafood sound good with everything," began on November 4 with the goal of strengthening the awareness, encouraging daily consumption, and highlighting the versatility and benefits of canned fish and seafood.
The strategy focuses on the sensory experience and includes:
Central Sensory Piece: A promotional video that uses ASMR kitchen sounds (like the crunch of bread and the click of opening a can) to immerse the viewer in the eating experience.
Widespread Distribution: The video is being shared on digital platforms such as Instagram, Facebook, YouTube Shorts, and Tik Tok.
National Radio: A radio spot reproducing these characteristic sounds is airing in key communities like Madrid, Valencia, Andalusia, Castilla y León, Galicia, and the Basque Country.
Featured Collaboration: The campaign includes a collaboration with the renowned gastronomic influencerPablo Suárez (@poesiadefogon).
The creative approach aims to demonstrate that canned goods are a practical ingredient that fits into any moment and recipe, from stews to salads or appetizers.
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