Asmak aims to be the largest producer, processor and supplier of seafood products in the GCC and Middle East. (Photo: ASMAK/FIS)

Asmak introduces its award-winning range of sashimi quality salmon

UNITED ARAB EMIRATES
Friday, November 02, 2018, 00:40 (GMT + 9)

Fresh and frozen seafood supplier Asmak has introduced its award-winning range of sashimi quality salmon, SALMA at the 2018 Seafex Middle East event.

According to the firm, SALMA products bring one of Norway’s most recognized food brands and a champion of innovation in the seafood industry to the Middle East.

The company highlights its pride on ethical farming in a unique environment filled with cold clean water from the fjords of Bømlo surrounding the factory and its reliability on the expertise of people, not machines, to produce fresh sashimi quality salmon whole loins, half loins and the SALMA BRG burgers.

“The demand for premium quality seafood for sushi and sashimi has skyrocketed in the Middle East, and we want to benchmark ourselves as suppliers of top quality products. That’s why, SALMA was our first choice for premium salmon,” commented Mamoon Othman, Asmak Chief Executive Officer.

►Photo Left: Asmak distribution in the countries of the Arabian Peninsula. (Asmak)

“As a leading enterprise, we’re constantly looking to grow and evolve our range of offerings. With Salma, we will now make one of the world’s most sought-after salmon products easily available to all B2B and B2C clients in the region,” Othman continued.

At the seafood expo, the brand also revealed a number of new industry partnerships that will help continue the its market growth across MENA (Middle East and Northern Africa).

Asmak revealed its award-winning range of sashimi quality salmon, SALMA at the 2018 Seafex Middle East event.(Photo: Asmak)

In addition, the firm announced its plan to launch a state-of-the-art processing and distribution facility in Dubai Industrial City, at a total capital cost of AED 125 million (USD 34 million). The facility is set to be operational in the second quarter of 2019 and will enable Asmak to produce and trade 40,000 tons of seafood annually.

In the UAE, ASMAK operates in all business channels and supplies its products to top tier retailers such as Carrefour, Lulu, and Co-Ops, in addition to key foodservice businesses and institutions like Emirates Airlines, Etihad Air, and many leading hotel and restaurant chains.

 
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