Welcome   Sponsored By
Subscribe | Register | Advertise | Newsletter | About us | Contact us
If you would like to send us an article, contact Margaret Stacey
   


Photo Courtesy from Norwegian Seafood Council

Norway Bringing salmon sushi to your bento box since the 1980s

  (NORWAY, 7/1/2022)

Being able to celebrate World Sushi Day on the 18th June would not be possible without a nod to the world’s most popular fish and sushi topping – Norwegian salmon.

Salmon’s vibrant pink is immediately recognisable in Japanese restaurants, on sushi conveyor belts and in supermarket pre-prepared boxes around the world. With versatility, a delicate flavour and a universal appeal, salmon has become not only the world’s most popular fish but also the top choice for sushi and sashimi as well.

“World sushi day on the 18th June is perhaps a bit of a gimmick, but it is an opportunity to celebrate and spread the story about how Norwegian salmon changed the world of sushi. And the day is also handy if you ever needed an excuse to eat sushi,” says Guro Jahre Lund, Marketing category manager for salmon and trout at the Norwegian Seafood Council.

Norwegian salmon is the world’s most popular fish

According to a huge global survey from the Norwegian Seafood Council (NSC), which examines the seafood habits of more than 20,000 consumers – the largest of its kind for seafood – across 20 key markets each year, salmon is the top choice for consumers overall both for sushi and other dishes.

Photo courtesy from Norwegian Seafood Council

From South Korea, where salmon now accounts for half of the sashimi sold – taking the top spot from traditionally popular flatfish – to Germany where research shows that people who often eat sushi also eat salmon more often, or France, where even a preference for ‘local’ hasn’t dented salmon’s crown, this survey shows us that not only is salmon the go-to fish of choice but that it is also synonymous with sushi.

In fact, salmon in the preferred sushi topping in 17 out of 20 markets studied, with 64 percent of consumers overall citing salmon as their top choice when it comes to sushi. (2020)

Japanese… but a Norwegian invention

While consumers around the world might think of salmon sushi, sashimi, nigiri or a California roll when they reach for a Japanese take-out menu, eating raw salmon as sushi isn’t actually the centuries-old Japanese staple we might think it is. In fact, the Norwegians invented this dish in the 1980s.

Photo: NSC

The fact that we all reach for that salmon selection box today is down the results of Project Japan, which saw an ambitious group of Norwegians – out to sell salmon – head off to Japan to convince traditionalists that salmon should have a place in the 500-year-old tradition that is sushi.

Fast forward to today and Norwegian salmon has allowed sushi to take over the world. At the same time, Japanese sushi has helped make Norwegian salmon the world’s most popular fish.

The natural home of salmon

The rise of salmon to global fish superstar is down to much more than the popularity of sushi or even its versatility and universal appeal – though it is a fish that even fish-deniers will eat.

Norway has been a seafood exporter for more than 1,000 years, but without successful salmon farming, it couldn’t have become the powerhouse it is today, accounting for more than half of the global Atlantic salmon market and exporting salmon to more than 100 countries around the world.
 

All that in little over 50 years. The world’s first successfully farmed salmon was set out into a pen in a Norwegian fjord outside Trondheim in 1970, by brothers Ove and Sivert Grøntvedt. That success expanded and has allowed Norway not only to deliver salmon to your dinner table but also to cement Norwegian as a brand in the consumer mind.

Not only is Norwegian the origin of choice for consumers, but consumer awareness and a preference for Norwegian salmon over other countries continues to grow. In 2014, the NSC’s research found that just over a third (36 percent) of consumers said they preferred salmon from Norway: today that figure stands at 44 percent.

So why Norwegian? People choose Norwegian salmon for different reasons – it is healthy, full of good fats and is a quality product. But Norway is also the natural home for salmon – even when farmed. With miles of rugged coastlines and deep fjords, Norway’s clear, cold seas all make for an image in the consumer mind of what it means to be a salmon nation.

Photo courtesy from Norwegian Seafood Council

Innovation and sustainability

Norway pioneered salmon farming but it didn’t stop there. Over the years it has invested heavily in making sure its precious marine resources stay sustainable for future generations – through hard work and dedicated research. The ‘Norwegian model’ of seafood resource management is about close collaboration between research, government, and the industry and through a dedication to transparency, Norway has been able to take a leadership position when it comes to knowledge, technology and sustainable management of both wild fisheries and aquaculture. Today, Norway exports expertise as well as seafood.

Norway’s work on sustainability is resonating with consumers who are increasingly focused on climate change and global resource management. Younger consumers in particular, who have grown up with salmon, want to know where their fish comes from and want to know that what they’re eating isn’t damaging the planet.

Photo: NSC

Norway takes its responsibility to the seas seriously – and that commitment shows. For four years in a row, the Coller FAIRR index of the world’s most sustainable protein producers has ranked Norwegian aquaculture companies as best in class. Of the seven companies ranked as ‘low risk’ for various parameters linked to sustainability, three are Norwegian aquaculture companies. 

Norway is the largest producer of the world’s favourite fish – and the world’s favourite sushi topping. The Norwegian salmon industry knows that to keep its place at the top it must continue to research, to increase transparency and to invest in innovation so that it can continue to deliver sustainable salmon to the equivalent of more than 14 million meals of Norwegian salmon eaten around the world every single day.

Source: Norwegian Seafood Council

[email protected]
www.seafood.media

 

 


Information of the company:
Address: Stortorget 1 - P.O.Box 6176
City: Tromsø
State/ZIP: (N-9291)
Country: Norway
Phone: +47 776 033 33
Fax: +47 776 800 12
E-Mail: [email protected]
Skype: https://www.instagram.com/norges_sjomatrad/
More about:


Location:

View Larger Map



 Print


Click to know how to advertise in FIS
MORE ARTICLES
Blue Star Foods Starts its Soft-Shell Crab Season
New, Innovative Heat-and-Eat Offerings from Aquamar
Latest Tech Installed at Mowi’s Scottish Salmon Processing Plant
Thai Union Launches New Initiative to Decarbonize Thai Shrimp Supply Chain
Kroger Debuts New Our Brands Seafood Items
Aruna Indonesia Announces Partnership with North Coast Seafoods to Vertically Integrate Blue Swimming Crabmeat from “Trap to Table”
DS Smith Unveils DryPack Solution in U.S. Market to Help Seafood Processors Phase out Plastic Container
Pacific Seafood Releases Seventh Annual Corporate Social Responsibility Report “Beneath the Surface”
Sustainable Thermal Packaging Solutions that Saves you Money
Duravant Acquires German Equipment Manufacturer Henneken
Antarctica Advisors Acts as Exclusive Investment Banking Advisor to CentSea in the Sale to Captain Fresh
Grow-out Module, Fishmeal Plant Project, Ice Machine. What Else Will You See at Seafood Expo Eurasia?
The NFI Sushi Council Begins Inaugural Year
Seafood Expo North America Returning to Boston with Latest Innovations and Trends
Australis Introduces A New Generation of Human-Grade Single Ingredient Pet Treats
Consumers Reward Reliable Sustainability Certifications
Skandia Ahumados Launches Two New Products
NaturalShrimp, Inc. Files International Patent Applications
Packaging: a Vital Link Between Brands and Consumers
Sustainability in Feed Production and Latest Trends in Research
More Articles...

Lenguaje
FEATURED EVENTS
  
TOP STORIES
Southeast Pacific Squid Index: Giant squid (dosidicus gigas)
China In order to continuously enhance the ability to control squid resources and price influence, and conduct more accurate resource assessment and forecasting, the China Ocean Fisheries Association&n...
Clipfish challenges in Brazil: Port bureaucracy stops millions worth
Brazil More and more clipfish containers are being stopped in Brazilian ports. - Complicated regulations make market access challenging, to say the least, say Norwegian exporters who risk large losses. Bra...
Catches in the Sea of Okhotsk and Bering Sea
Russia Fed. Situational update as of 03/24/2024 Source: Stockfile FIS Sea of Okhotsk (pollock) According to OSM data in the Sea of Okhotsk, pollock catch (industrial and coastal fisheries) as of March 24, 20...
NGO Sues UK Government Over International Fishing Quotas
United Kingdom Blue Marine Foundation, a charity dedicated to restoring the ocean to health, has launched legal proceedings over the government’s decision to set fishing opportunities, for more than half UK st...
 

Maruha Nichiro Corporation
Nichirei Corporation - Headquarters
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation - Wartsila Group Headquarters
ITOCHU Corporation - Headquarters
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd. - Group Headquarters
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
AquaChile S.A. - Group Headquarters
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods, Inc
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO - Food and Agriculture Organization - Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Brim ehf (formerly HB Grandi Ltd) - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Grupo Pereira Headquarters
Costa Meeresspezialitäten GmbH & Co. KG
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Mowi ASA (formerly Marine Harvest ASA) - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands | Headquarters
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation - Headquarters
Cooke Inc. - Group Headquarters
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart | Wal-Mart Stores, Inc. (Supermarket) - Headquarters
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2024 Seafood Media Group Ltd.| All Rights Reserved.   DISCLAIMER