Based in Northern California, gimMe is the pioneer in organic, non-GMO seaweed-based snacks. gimMe‘s seaweed is grown and sustainably harvested in an agriculturally protected bay off the South Korean coast which ensures superior quality and delicious taste. gimMe is led by its founders and visionary food entrepreneurs Annie Chun and Steve Broad who, in 2012, recognized an opportunity to adapt a traditional and convenient Korean food favorite, roasted seaweed, to a healthy snack in flavors that Americans would love. Annie and Steve’s vision, combined with their past expertise in building the highly successful Asian inspired packaged food brand, Annie Chun's, led to gimMe becoming the #1 seaweed snack brand driving growth of the entire seaweed snack category. In addition, the gimMe Roasted Seaweed Snack Sea Salt flavor is the #1 selling item in the seaweed snacks category. In Korea, crispy seaweed is known as “gim”– and because it’s so good everyone always wants more!
How it began
After starting, growing, and ultimately selling our first natural food company - Annie Chun's, one of the leading Asian food brands in the U.S., we were inspired to do it again. In 2011, our family was sitting around the dinner table brainstorming when our teenaged daughter Mia had a great idea - start a company that sells the best possible roasted seaweed in delicious new flavors. We all love roasted seaweed and have been eating this healthy Asian snack for years.
So we did. In 2012, we launched gimMe Snacks, the world's first USDA Certified Organic and Non-GMO Project Verified seaweed snacks. The name? Also Mia's idea, because gim means seaweed in Korean - and because it tastes so good, everyone wants more.