Whole Foods Market’s Trends Council, a collective of more than 50 experts including culinary professionals, buyers, and foragers, has released its highly anticipated annual report, predicting the top 10 food trends for 2024.
Every year, the council studies consumer buying behaviors along with emerging and existing brand data to make trend predictions for the upcoming year.
The report indicates a strong emphasis on plant-based options, signaling a shift in consumer preferences towards more natural and less processed choices.