Deep Cove Fisheries

The company, which was established by Ken Lane, is now wholly owned by New Phoenix, whose major shareholder is New Trade and employs more than 170 people in its processing plants, retail shop, marketing office and fishing vessels.
Deep Cove Fisheries, a company known throughout New Zealand and in many export markets for the superiority of its fresh, chilled and frozen seafood. The company's main focus is customer satisfaction.
Our Timaru plant is a unique facility specifically designed by the Deep Cove Management Team to maximise both throughput and recovery. The processing operation has been created to maximise the cold chain from catching - landing processing right through to freezing. Our plant operates 22 hours a day in shifts, seven days a week depending on fish availability. The two main species harvested and processed are red cod, which runs generally from December to March, and hoki, from July to September, but with flexibility being the key. The factory can process up to 25 different inshore species in the same day.
The Deep Cove retail shop situated on Stafford Street, which is in the heart of Timaru's business sector. The shop is decorated with an Edwardian theme and the staff's reputation for customer service is second to none.
Deep Cove operates a fleet of inshore fishing vessels and contracts independent fisherman (both inshore and deep water) which increases both the volume and variety of seafood's available.
Deep Cove operates a distribution centre in Christchurch delivering fresh seafood throughout New Zealand, Australia daily.
Deep Cove's marketing office is based in Christchurch and their major export markets for our chilled and frozen product are Australia, Japan, USA, Asia and Europe. Our market team philosophy is to be flexible enough to cater to all clients who have an interest in our high quality product.
The company has its own fishing quota and has access to additional quota, through long standing relationships with other quota holders.
Deep Cove has a 50% share in Timaru Fishmeal Ltd for the rendering of fish by-products.


Deep Cove Fisheries Ltd - Trading
Level 1, Scales House,
254 Montreal St, P.O. Box 4555,
Christchurch, New Zealand.
Tel: 64-3-365-1333
Fax: 64-3-366-6726

Factory - Trading/Processing
Contact: Dave Pooley (Managing Director)
7 Hall Street, North Mole
P.O. Box 119, Timaru, New Zealand.
Tel: 64-3-688-4329
Fax: 64-3-688-1970

e-mail: [email protected]