Blockchain: The Key to Unlocking Deeper Consumer Trust in Seafood Transparency
NORWAY Tuesday, May 13, 2025, 08:00 (GMT + 9)
Research highlights consumer demand for origin and production details, positioning blockchain technology as a revolutionary tool for seafood producers to enhance traceability, build confidence, and share their sustainability narratives. Global consumer appetite for detailed information regarding seafood production is significant, with Norwegian Seafood Council (NSC) research indicating that a remarkable 89% of consumers desire greater transparency in their seafood choices. This burgeoning demand presents a compelling opportunity for seafood producers worldwide to leverage the transformative power of blockchain technology. By offering an unalterable and readily accessible record of the seafood supply chain, blockchain can be instrumental in fostering stronger consumer trust and providing unprecedented clarity from ocean to plate. FULL STORY