The new Fish and Chips Menu made with Atlantic Canadian haddock. (Photo: McDonald's)
McDonald’s offers new meal made with High Liner's haddock
(CANADA, 6/1/2018)
McDonald’s Canada has announced a new, exclusive limited-time offer in the Atlantic coast of the country: the Fish and Chips Meal, made with haddock instead of the classic cod.
For this new meal, valid from May 29 to August 20, the fast food chain expects to order about 32,400 pounds of Atlantic haddock, to be supplied by High Liner Foods out of Lunenburg, Nova Scotia.
“We’re always proud to offer new menu items because we know how important it is to meet all of our guests’ wants and needs,” says Trevor Morris, a local franchisee of McDonald’s Canada.
The new meal is described as a two-piece serving made with 100 per cent wild-caught Atlantic haddock coated with a golden, crunchy batter and is served with McDonald’s world famous fries and tartar dipping sauce.
“We’re sure all Canadians would be interested in trying the Fish and Chips Meal,” says Nikki Zamparo, supply chain manager for McDonald’s Canada.
“This meal is limited to Atlantic Canada, as the fish is locally sourced. We know that fish and chips has always been a classic dish in the Atlantic region. With a lot of classic dishes, obviously, there’s different variations that people know and love, and so with this offering, really, what McDonalds is trying to do is draw inspiration from those traditional local foods and present our take on a classic favourite,” she adds.
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