The Nova Scotia harpoon fleet uses a traditional, time-honoured fishing method, relying on knowledge handed down from generation to generation
Sustainable Swordfish On The Menu At Whole Foods Market
(UNITED STATES, 7/14/2011)
Nova Scotia’s harpoon fleet is the first swordfish fishery certified sustainable by the Marine Stewardship Council (MSC), and Whole Foods Market (Public, NASDAQ: WFM) is the only retailer in the United States to offer this fresh, mildly-sweet swordfish.
Whole Foods Market will feature fresh MSC-certified harpoon-caught swordfish in July and August. The company’s port buyers will be at the dock during the very short season to hand select and grade swordfish as it arrives. Only the highest grade fish will be selected.
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Swordfish steak has a mildly sweet flavor with a moist and meaty texture that almost never falls apart, making it a perfect choice for backyard grilling, broiling, baking and pan-searing |
“Our direct relationship with the boats in this small fleet plus our careful selection of the highest-grade fish with white meat, a firm texture and bright blood lines that signify optimum temperature and handling, ensures that our shoppers are getting the highest
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Harpooners catch fresh swordfish for just a few weeks each summer |
quality,” said Dan Rand, port buyer for Whole Foods Market. “Equally as important as the right-from-the-boat flavor is the fact that this small band of fishermen is truly committed to the importance of sustainable seafood. These guys catch mature fish one at a time, which means there’s no worry about by catch of juvenile swordfish or other marine life.”
Thanks to improved management, swordfish populations have recovered in North Atlantic waters, and Nova Scotia's harpoon fleet is the first swordfish fishery to be certified sustainable by the Marine Stewardship Council.
Back in 1999 Whole Foods Market was the first retailer in the United States to offer MSC-certified seafood. Over a decade later the MSC is still the world’s leading certification body for sustainable wild-caught seafood and Whole Foods Market’s partnership with them remains strong.
About Whole Foods Market, Inc
Founded in 1980 in Austin, Texas, Whole Foods Market is the leading natural and organic food retailer.
Thanks to the company’s nearly 60,000 Team Members, Whole Foods Market has been ranked as one of the “100 Best Companies to Work For” in America by FORTUNE magazine for 14 consecutive years.
In fiscal year 2010, the company had sales of more than USD 9 billion and currently has more than 300 stores in the United States, Canada and the United Kingdom.
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Whole Foods Market has more than 300 stores in North America and the United Kingdom |
Source: Whole Foods Market, Inc
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Margaret E.L. Stacey
Editor Companies and Products
[email protected]
www.seafood.media
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