For the fourth year in a row, the seasonal Norwegian mackerel "Saba Nouveau" has arrived in Japan. The mackerel has become an autumn tradition since it was launched for the first time in 2021. Not least, it has become a taste favorite among Japanese consumers.
Fresh quality mackerel
At Haneda Airport in Tokyo, the year's first mackerel from Norway has finally arrived, completely fresh. The mackerel that has been sent all the way to Japan comes from reception on the coast of Møre and Romsdal, where the annual mackerel fishing is well under way.
"Saba Nouveau" is carefully selected high-quality mackerel. It must have a fat percentage of approximately 30 percent, a... FULL STORY
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