Sustunable bv – which is located in the Netherlands - was started early 2007 by Henk Brus. As CEO of Atuna bv and active in tuna trading for over 15 years – he saw the pressure on the global tuna resources increase to their maximum levels, and he found that it was time to develop a more responsible approach to tuna sourcing and marketing.
As a result of his experiences in the global tuna industry and his contacts with scientists, environmental groups, like WWF and Greenpeace, but also major retailers in the European market, he developed a business model which integrates a responsible approach to tuna sourcing with social accountability. The company aims to sell tuna at prices that are affordable to the average consumer, without positioning “responsibly caught and produced tuna“ as highly priced premium niche products only within the reach of those with larger budgets.
The “sustunable” model applies optimal transparency throughout the entire tuna supply chain on responsible tuna fishing and social accountability by making information available directly to consumers using internet technology.
Currently, Sustunable delivers to more than 15 European supermarket chains their private label canned tuna products.
Sustunable bv is 100% privately owned by Brus Holding Europe bv, also located in Netherlands.
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